Reddit is one of the largest, most engaged communities on the Internet. And people know Reddit as a place to find crazy cat memes, buy and sell random stuff, and peruse celebrities’ profiles. Most people are familiar with Reddit for these three things.
But with hundreds of millions of unique visitors per month, it’s no surprise that big brands have used Reddit to spread their message and gain exposure. Before you start your campaign, it’s essential to know that not all Reddit posts will succeed. Like any digital marketing campaign, you need to have a strategy to use on Reddit. Part of your strategy should be about what you need to know about Reddit marketing.
This article discusses the things you need to know when marketing on Reddit:
- Data Is Very Vital
When marketing on Reddit, one essential thing is data. You cannot just log in to the platform and start pushing your products and services. You need data to guide you through your marketing efforts. This includes the subreddits you will be targeting, the time you will be posting your content, and the type of content you will be posting, among other activities.
One of the best ways to get social data is to scrape Reddit. This is where you can get customer feedback and opinions about a product. With this data, you can analyze the information to know what to implement in the subsequent marketing messages and posts.
- Proxies Are Important
For a product to sell on Reddit, it needs to gain more visibility. This means that marketers need to upvote and comment on topics or products to bring them on top.
However, Reddit only allows one account per IP address and can be suspicious of multiple accounts from one IP address. It can significantly limit your reach and lower the number of potential customers you can reach with your posts. Therefore, the only way around this is to use proxies.
Proxies keep your identity and physical location private, which can be very useful if you want multiple accounts and want them to look like people run them in different areas. This will allow you to post several links, upvote, and comment using different accounts. And this will help your products reach more potential customers.
Moreover, marketers can use automation tools to manage activities on multiple accounts. Using proxies ensures that the posts keep running anonymously and avoid getting blocked.
- Content Is King
The best content on Reddit is the kind that educates, entertains, and inspires readers. That’s also the content that can drive more engagement and traffic to your website. However, it’s not always easy to create compelling content that resonates with your audience. The key is to consistently create and publish content regularly while staying true to the platform’s unique culture.
When creating the content, you can use the data you scraped to know what your target audience wants to learn or talk about. The data should guide what your topics should be and the general content of your posts. When the content is correct, people will share and upvote your posts.
- Learn About Subreddits And When To Post
Not everyone has the same tastes on Reddit. There are multiple communities in every niche of interest, and they only cover a fraction of all the possible interests out there. To get a good idea of which ones to target, look at what’s popular in those communities and which ones have lots of subscribers. Don’t concentrate on high upvotes only.
You should also learn to post when you want to share something you think is interesting. Be careful not to post too many times; it’ll annoy the community and dilute your message. Also, be wary of posting links that aren’t helpful to others. If it’s not interesting to them, they might unfollow your account or hide your posts from their home page.
- Avoid Hard Selling
Unfortunately, Reddit isn’t a place to pitch one’s business. It’s a place to post something of value, something that attracts people interested in what you’re offering. If you fail to do that, you’ll be called out quickly and lose any chance of success on the platform.
Redditors are protective of their community, and they don’t like being sold to. They want valuable content—something educational or entertaining. It should be something that people will want to share with others or recommend in discussions. They don’t look for just a click through or something that might get them a discount on their next purchase.
Reddit is a very popular platform that brings together people with the same interests. These folks are willing to have fun and learn more. The high traffic on the platform means that it’s an excellent place to market your products. But unlike other social media platforms, Reddit has many rules about what you post. The platform rules aim to protect its community. As a digital marketer, keep in mind the precautions and tips above.